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Are wine farms under the influence(r)?
Social media influencers have become the latest marketing trend, but have they replaced traditional marketing methods? And are they a viable tool for wine busin
By Anton Pretorius · 4 min read
Branding - Key to Asia
Asia offers significant opportunities for South Africa, but we need to get our branding and price points right. A frequent Rootstocker and runner-up at the youn
By Elona Hesseling · 2 min read
Growing young minds
Youth development and training holds the key to a sustainable future for the wine industry.
By Sandile · 3 min read
Five-minute mentor
Talking to experts in the wine industry is a huge help to guide the less experienced. This month Wanda Augustyn speaks to wine marketing young gun Jessica Saurwein.
By Wanda Augustyn · 4 min read
The millennial effect on wine marketing
The generation born in the information age challenges marketers with its new way of thinking. How should it influence a new way of marketing wine?
By Elona Hesseling · 5 min read
Who’s got talent?
Agri’s got Talent is looking for anyone who can sing, is 18 years and older, and has been working on a farm, in a pack house or cellar for at least three consec
By Doronae · 2 min read
Social settings
Since we made friends with Tom on Myspace in 2003, the social media beast has grown in ways many could never have imagined or predicted.
By Lee-anne · 5 min read
Klink Awards celebrates wine tourism champions
The best of the best in wine tourism were announced with the fifth annual Klink Awards, presented by Wine Tourism South Africa, after more than 19, 879 votes by wine loving consumers and wine farm visitors!
By Bernard Mocke · 2 min read
Fresh new start for Rootstock
The recent #Newworldwine session saw the revival of Rootstock, an initiative from WineLand.
By Bernard Mocke · 2 min read
Take part in (possibly) the world's biggest tasting of SA wine
Braai Day is around the corner and local wine portal wine.co.za has put together an ingenious way to celebrate its 21st birthday. On 24 September, no matter whe
By Lee-anne · 1 min read
Nederburg supports community
Three neighbourhood watch organisations in the Paarl East area were given the first 50 bicycles built at Nederburg, home of the Qhubeka bicycle in the Western Cape.
By Bernard Mocke · 1 min read
