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Results for “brand marketers”
Showing 1–12 of 56 results
56 results — page 1 of 5
Superiority with scale
Big brands that boast quality are known to boost entire regions. South Africa has been less successful at producing quality brands with sizable scale and top marketers agree that this is a real shortcoming.
By Edo Heyns · 7 min read
Shortlist of Absa Top 10 Pinotage Finalists Announced
The Absa Top 10 Pinotage trophy is one of the most sought-after accolades for cellarmasters, winery proprietors and wine brand marketers in South Africa, and th
By Anton Pretorius · 4 min read
Meridian Wine Merchants provides waiters with a key to their future
Premium wine distributors and brand marketers, Meridian Wine Merchants, in association with the Cape Wine Academy (CWA) and Leopard’s Leap Wines, are offering waiters an opportunity to enrol for a CWA Wine Service Course – free of charge!
By Anton Pretorius · 2 min read
Luxury wine property Delaire Graff Estate joins Meridian Wine Merchants’ fine wine portflio
Situated on Botmaskop Peak along the Helshoogte Pass in Stellenbosch lies the exquisite Delaire Graff Estate.
By Anton Pretorius · 2 min read
To compete or not
If entered strategically, wine competitions can be a tool to promote quality wines. The pro’s and cons of competitions were scrutinised at a Rootstock session l
By Sandile · 3 min read
Five-minute mentor
Talking to experts in the wine industry is a huge help to guide the less experienced. This month Wanda Augustyn speaks to wine marketing young gun Jessica Saurwein.
By Wanda Augustyn · 4 min read
The evolving gateway to Asia
Austerity measures in China have changed Hong Kong from the inflated wine auction capital to a more realistic market, which holds potential for South Africa too. Edo Heyns reports from the Hong Kong International Wine and Spirits Fair.
By Edo Heyns · 5 min read
The millennial effect on wine marketing
The generation born in the information age challenges marketers with its new way of thinking. How should it influence a new way of marketing wine?
By Elona Hesseling · 5 min read
Wine purchase behaviour unpacked
Marketers should ensure that product information is consumer-friendly and what they want the consumer to know about their product.
By Elona Hesseling · 4 min read
A need for change
There was a definite, new sense of urgency at the 2017 Nedbank VinPro Information Day. From the call for unity by VinPro’s new chairman, Anton Smuts, to appeals
By Doronae · 7 min read
Tough times, but SA wine industry is tougher
The South African wine industry is going through some tough times, but sustainable growth is on the cards. What’s needed is a clear game plan, a stronger domest
By Doronae · 7 min read
The story of wine marketing
Moreover I’m being asked the question: ‘What makes South African wines different to those from other countries?’ And whilst I can blab on about our quality and
By Doronae · 4 min read
