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Results for “brand positioning”
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Before the first sip: What your wine bottle is already saying
A wine bottle protects what is inside. It also tells a story about the brand, influences how consumers perceive value and has implications for everything from production costs to sustainability. So, how much thought should go into choosing the right glass?
By Wanda Augustyn · 6 min read
Kickstart your dream brand by entering the South African Brandy Innovation Challenge
Are you a creative thinker and brandy-lover? Do you have a revolutionary idea for a pioneering brand? If so, you could be in the running for R50 000 in this yea
By Danné · 2 min read
Increasing wine's share of the market
As part of the WISE initiative we have gained wonderful insights on the lay of the land in the local domestic liquor market. We are not up against our fellow wi
By Annalize · 2 min read
Endless opportunities in the local wine market
One of the Wise key strategic themes, growing the local market, is gaining momentum
By Doronae · 3 min read
Angola, a promising new market
With more Angolans visiting South Africa, the local wine trade should see this as an opportunity to lure them to the Cape winelands and persuade them to drink o
By Lee-anne · 4 min read
A bridge (not) too far
Canada and the USA are two of the biggest countries in the world, so it’s no wonder they’re attractive export markets for Brand SA. Trade legislation, particula
By Carlin Cloete · 8 min read
Heritage vs young & funky
The challenge for anyone representing, marketing and promoting a wine brand lies in the fact that we’re committed to a category unrivalled in terms of internal
By Carlin Cloete · 6 min read
Shortcut to value
Recent reports of an impending global wine shortage have stirred fears of empty shelves and dry cellars. But visions of a Blade Runner-like postapocalyptic world may be a little premature.
By Johannes Richter · 6 min read
CSWWC 2018 opens for worldwide entries
The Champagne & Sparkling Wine World Championships (CSWWC) is officially open for 2018 entries via www.champagnesparklingwwc.com and back with a brand new website.
By Bernard Mocke · 4 min read
Calling all Pinotage Producers! Time to enter the 2018 Absa Top 10
The countdown has begun! Submissions for one of South Africa’s most prestigious wine awards are now being accepted, with 4 June 2018 set as the deadline for ent
By Anton Pretorius · 2 min read
Move over Napa, here comes Ningxia
The sleeping dragon has awakened and it’s thirsty. China is determined to make its mark on the world wine market and has already shown it’s a force to be reckon
By Carlin Cloete · 7 min read
The Smart-Dyson trellis system for grapevines
The effectiveness of grapevine canopies depends largely on the distribution of the shoots on the trellis system.
By Leon Dippenaar · 11 min read
