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Results for “market intelligence”
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Superiority with scale
Big brands that boast quality are known to boost entire regions. South Africa has been less successful at producing quality brands with sizable scale and top marketers agree that this is a real shortcoming.
By Edo Heyns · 7 min read
Meet your market
Lawrence Francis, author of The Winery Fingerprint, has a solution to help bridge the gap between wine regions and receptive markets.
By SA Wine Industry · 5 min read
The future of Wine Marketing: A.I. set to transform how wine is promoted
Artificial intelligence is set to transform traditional marketing, including the way wine is promoted, writes agriculture journalist Glenneis Kriel.
By Anton Pretorius · 4 min read
New digital liquor store set to disrupt the SA market
According to a recent report by the IWSR (the leading source of data and intelligence on the global alcoholic beverage market), e-commerce in the industry rose
By SA Wine Industry · 3 min read
Selling sunshine
The UK’s thirst for bubbles is legendary, but while Prosecco dominates the volume and Champagne sits at the prestige peak, a "healthy middle" has emerged – and South Africa’s Cap Classique is perfectly positioned to claim it.
By SA Wine Industry · 6 min read
AI in wine: Friend or foe?
At Vinexpo Paris and ProWein, artificial intelligence (AI) captured the industry’s imagination. With AI’s clear influence on marketing, packaging design and even winemaking, there seems to be no escape from the ‘ghost in the machine’. But professionals would be wise to read the manual on how to…
By SA Wine Industry · 5 min read
Leadership, emotional intelligence and resilience
Worldwide leaders have to keep up with constant change and the wine industry is no exception.
By Elona Hesseling · 5 min read
Love thy neighbour's wine
Encouraging growth in the SADC region holds significant opportunity for the South African wine industry. Neighbouring Mozambique is a case in point.
By Edo Heyns · 2 min read
The WISE way forward
The Wine Industry Strategic Exercise (Wise) is changing the wine and brandy landscape to assure a sustainably future for a robust, adaptable and competitive industry.
By Elona Hesseling · 8 min read
Millennial drinkers and their behaviours
Are Millennials receiving to much attention in marketing decisions? Or should we take notice when it comes to their likes and dislikes?
By Doronae · 4 min read
The Power of One
A “Leader of the Pack” is defined as someone that is spearheading a project, an organization or even a country.
By Bernard Mocke · 11 min read
Premiumisation - myth or reality?
One simple and apt way to describe premiumisation is as an upward shift towards more expensive and premium products.
By Johannes Richter · 2 min read
