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Marketing from the heart
Jessica du Toit loves people. She’s spent her life exploring the intricacies of human personalities, and her interest has found a natural place in digital marketing
By Johannes Richter · 1 min read
The story of wine marketing
Moreover I’m being asked the question: ‘What makes South African wines different to those from other countries?’ And whilst I can blab on about our quality and
By Doronae · 4 min read
Ethics and marketing joins hands
Early this year the department of agriculture approved the accrued savings and interest from Wieta’s 2017 financial year. This is allocated to a joint Wosa and
By Lee-anne · 6 min read
Marketing & promotion of liquor products
In addition to the Q&A circulated on 29 May 2020, we would like to draw your attention to some key elements, as per the liquor industry’s undertaking of self-re
By SA Wine Industry · 4 min read
The millennial effect on wine marketing
The generation born in the information age challenges marketers with its new way of thinking. How should it influence a new way of marketing wine?
By Elona Hesseling · 5 min read
DGB appoints Andrew Harris as wine marketing director
DGB, a leading South African producer and distributor of wine and spirits, has announced the appointment of Andrew Harris as marketing director of its wine divi
By SA Wine Industry · 2 min read
AC Goodger appointed new marketing manager at Nuy Winery
Nuy Winery welcomes AC Goodger to its team. He has been appointed as the winery's new Marketing Manager since November 2018.
By Anton Pretorius · 1 min read
GM appointment to boost new Visit Stellenbosch destination marketing organisation
General Manager for the new Visit Stellenbosch Destination Marketing Organisation (DMO) Jeanneret Momberg.
By Anton Pretorius · 4 min read
The science of labels
Science and marketing, believe it or not, can and should be good bedfellows. In the ever-increasing competitive global market you need solid marketing to back y
By Johannes Richter · 4 min read
Aware.org's new marketing campaign urges industry to tackle underage drinking
In line with Aware.org's Social Compact: Underage ID Age Verification programme commitment and with an increased focus by government on the scourge of Underage
By SA Wine Industry · 3 min read
SA wine industry update: COVID-19 lockdown #3 - Transport regulations & responsible marketing
The South African wine industry provides an update on two of the most prominent developments on 31 March 2020, which are relevant to the SA wine industry and wo
By SA Wine Industry · 3 min read
French wine marketer Christine Lundy gets appointed as wines of Elgin’s new marketing manager
We are delighted to welcome Christine Lundy to Wines of Elgin as Marketing manager for the valley.
By SA Wine Industry · 3 min read
