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Results for “rebranding”
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Surviving the rebranding experience
Two of South Africa’s iconic brands recently passed through the double gauntlet of Covid-19-related market disruptions and a major brand change. Van Loveren and Nederburg both introduced new branding during the past year. Presenting a new face to the world while maintaining continuity requires…
By Johannes Richter · 4 min read
Sunshine you can taste
At CapeWine 2025, South Africa’s export marketing organisation, Wines of South Africa (WoSA), unveiled a new brand identity that embodies South Africa’s distinctive qualities of sunshine and diversity.
By SA Wine Industry · 5 min read
Four decades of Vinimark
After four decades of supporting the growth of South African wine, Vinimark enters its fifth decade with a new sense of purpose – and a new visual identity to match.
By SA Wine Industry · 4 min read
ARA relaunches
The Industry Association for Responsible Alcohol Use (ARA) will be known as the Association for Alcohol Responsibility and Education (Aware.org).
By Johannes Richter · 3 min read
Pinotage Association AGM convenes at Neethlingshof
The 2019 Pinotage Association AGM convened at Neethlingshof on 12 June, where invited speakers addressed guests and members of the Association.
By Johannes Richter · 4 min read
Craft brewers and distillers to focus on innovation and collaboration to help re-boot the industry
South Africa’s liquor industry, particularly craft distillers and brewers, have been hard hit by the protracted lockdown and ban on the sale of alcohol, with fe
By Anton Pretorius · 4 min read
Steenberg to release Sauvignon Blanc 2024 as Merlot 2021 gets modern makeover
Steenberg Vineyards is updating its prestigious Classic range with a new vintage and rebranding its Merlot 2021 to build on the estate’s proud legacy of producing wines bearing the unique Constantia hallmarks of purity, refinement, and elegance.
By SA Wine Industry · 4 min read
A story in the making
Vergelegen is famous for its majestic camphor trees and stunning gardens, but with the unveiling of several exciting new offerings, you’ll find yourself returning for much more than just the greenery.
By Ingerése Schoeman · 5 min read
Beyond the label: Building brands that live in people’s minds
In late May, Vinimark opened the doors of its premises in Klapmuts outside of Cape Town for a Packaging and Innovation Masterclass that brought together creatives, strategists and storytellers from across the wine world. The session, led by Vinimark’s Wine Training & Education Manager Ginette de…
By SA Wine Industry · 6 min read
Rooted in research - what science says about regenerative viticulture (Part 3)
This article is based on a recently published scientific review article. In the review article, the question was: ‘What science exists to support the efficacy of practices used in regenerative viticulture systems or approaches?’.
By Lucinda Heyns · 10 min read
Designing the future of wine
Sarah Coppings is changing how wine is seen, understood and experienced by bringing together design, storytelling and a deep appreciation for the industry.
By Wanda Augustyn · 4 min read
