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Results for “wine purchase behaviour”
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Wine purchase behaviour unpacked
Marketers should ensure that product information is consumer-friendly and what they want the consumer to know about their product.
By Elona Hesseling · 4 min read
TO CHARGE OR NOT
Wineries could be missing an opportunity to increase brand loyalty by not charging for wine tastings.
By Annalize · 3 min read
Millennial drinkers and their behaviours
Are Millennials receiving to much attention in marketing decisions? Or should we take notice when it comes to their likes and dislikes?
By Doronae · 4 min read
Consumers' wine-related uncertainty shouts opportunity
PHOTO: Shutterstock.
By Nadia van der Colff, Chris Pentz and Hélène Nieuwoudt · 10 min read
Wine festivals vs niche events
Traditional wine-marketing efforts have focused largely on the more sophisticated 40-plus age group which is the biggest wine consumer segment, so it makes stra
By Carlin Cloete · 7 min read
Adapt or Die: The world of wine is changing - but in which direction?
The world of wine is changing – but in which direction? Anton Pretorius finds out.
By Anton Pretorius · 8 min read
Authentic story-telling to attract a new generation of tourist
A powerful message emerged during trends presentations by more than 15 high-level expert speakers at the recent Wine & Food Tourism Conference, held at Spier ne
By Anton Pretorius · 14 min read
Covid-19 paves the way for alcohol-free wine
Government’s ban on the sale of alcohol during the Covid-19 lockdown brought about an unexpected bonus for the alcohol-free drinks trade. But what exactly is dr
By Anton Pretorius · 5 min read
Covid-19 accelerates South Africa's wine ecommerce boom
Online wine sellers have reported triple-digit sales growth as South African consumers pile the virtual shopping trolley during the Covid-19 pandemic.
By Anton Pretorius · 5 min read
Wine consumers are creatures of brand habits
PHOTO: Shutterstock.
By Nadia van der Colff, Chris Pentz and Hélène Nieuwoudt · 6 min read
Q&A with Paul Mabray: Jumpstart your digital transformation
Paul Mabray has been banging the digital drum for many years, but has often been left frustrated by the unwillingness of some wine companies to take ecommerce s
By Anton Pretorius · 4 min read
