Online wine retailer, Getwine, shared the exciting news earlier this week that it has acquired 100% stake of Gauteng-based wine retailer, Salewine.

Getwine, which has its headquarters in the Western Cape, has sought to expand its scope among the Gauteng-based wine buyers and the acquisition of Salewine is a natural next step in achieving this aim of growing the company’s presence in Gauteng.

“We are super excited about the acquisition,” said CEO Johan Wegner. “The Gauteng wine consuming market is deemed to be the most powerful and relevant market in South Africa and we have managed to acquire a business which will add great value to Getwine and allow us to broaden our wine horizons.”

Salewine, also an online wine retailer was founded in 2010 and gained most of its popularity as a 72-hour flash-sale website and focused mostly on the Gauteng market with a smaller segment in KwaZulu-Natal.

Wegner also said that they have set the company an ambitious task of becoming the influential leader in the wine e-commerce industry in South Africa. Getwine started off in 2003 by selling unlabelled wines to friends and family. He said that although beginnings were humble, they have managed to grow the company to what it is today because of the faithful support from their customers, over the years.