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Results for “Gen-Z”
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Gen-Z interplanting project: preliminary results - Olifants River
Most role players in the industry are probably already aware of Vinpro’s Gen-Z vineyard project. The project is multidisciplinary and includes inter alia rootstock trials, clone gardens and cover crop plots.
By Gert Engelbrecht · 4 min read
Gen-Z equips agriculture learners with viticulture knowledge
Caption: Representatives of Boland Agricultural High School, Kobus Hartman, Johan Moolman and Philip la Grange; Francois Viljoen of the Gen-Z Vineyard Project a
By SA Wine Industry · 3 min read
Highlights of the 2019 Gen-Z cover crop demos
The benefits of establishing a cover crop in the vineyard work row have been well documented and include increased soil organic matter, improved soil structure,
By Emma Carkeek · 10 min read
4 Gen Z travel trends that are reshaping the tourism industry
Generation Z-ers are growing up and coming into their own. For the travel and tourism industry, this emerging generation represents immense potential.
By SA Wine Industry · 4 min read
Gen-Z cover crop demo plots – results and findings from the 2018 season
In 2017 Vinpro launched a new technology transfer project, namely the Gen-Z Vineyard Project. The objective of this project is to establish various types of dem
By Doronae · 4 min read
What Gen Z wants from wine and why the wine world should listen
‘Gen Z is 42% of the population in South Africa. If we don’t pay attention, we risk losing a generation of wine drinkers,’ warns Vinimark’s Wine Education and Training Manager, Ginette De Fleuriot. At a recent Vinimark Masterclass she hosted, the room was buzzing with one urgent question: How do…
By SA Wine Industry · 3 min read
What’s your unique story?
Wine producers worldwide are increasingly concerned about how difficult it is to sell their product. Christine Lundy reached out to the pros in the business for advice.
By Christine Lundy · 5 min read
A force for the (un)common good
The Uncommon was born from a simple question: Why do English wines follow the crowd? Instead of copying tradition, The Uncommon’s founders reimagined wine with sustainability at the core to offer a fresh, modern and convenient single-serve canned wine.
By Ingerése Schoeman · 5 min read
Wine is not the problem – how we talk about it might be
South African wine is losing its seat at the braai. Not because it lacks quality, but because we're talking about it in a language Gen Z doesn't speak.
By Julia Joubert · 7 min read
