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Results for “Wine brand marketing”
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384 results — page 1 of 32
Before you bottle it, can you sell it?
A good wine and an attractive label are not enough to build a sustainable business. South Africa Wine’s Phil Bowes explains why finding customers, testing assumptions and understanding the numbers should come before committing to a new wine brand.
By Adéle Changuion · 6 min read
Meridian celebrates 25 years of connecting wine with people
In September, Meridian celebrates 25 years of sales, marketing and distribution of a premium portfolio of South African wine brands.
By SA Wine Industry · 6 min read
Q&A with Lientjie Lodder
Lientjie Lodder has a winemaking degree from Elsenburg and a B.Com in Marketing and Agricultural Economics at Stellenbosch University. She has extensive experience in domestic sales, exports and marketing.
By SA Wine Industry · 4 min read
A diverse people's story
Kingsley Makhubela, the man at the helm of the Brand SA, hopes to create a positive brand image through the stories of South Africans. He spoke to Sandile Mkhwanazi.
By Sandile · 4 min read
100-year-old KWV shines at Veritas Awards
Iconic South African wine and spirits company, KWV, returned to the country’s prestigious Veritas Wine Awards this weekend with a shining performance, securing
By Anton Pretorius · 3 min read
Sunshine you can taste
At CapeWine 2025, South Africa’s export marketing organisation, Wines of South Africa (WoSA), unveiled a new brand identity that embodies South Africa’s distinctive qualities of sunshine and diversity.
By SA Wine Industry · 5 min read
Discerning the market
Brad Gold's brand-building experience includes marketing positions at Distell, DGB, Oak Valley and Iona. As the founder of Golden Ratio Solutions, he is dedicated to helping wine producers clarify their marketing approach. In a period of mounting pressure, his message is consistent: better…
By SA Wine Industry · 4 min read
Heritage vs young & funky
The challenge for anyone representing, marketing and promoting a wine brand lies in the fact that we’re committed to a category unrivalled in terms of internal
By Carlin Cloete · 6 min read
Kanonkop Estate appoints Louw Strydom as chief operating officer
Kanonkop Estate, globally regarded as one of South Africa’s leading wine farms and brands, has appointed Louw Strydom as Chief Operating Officer. Strydom, 37, has 12 years’ experience in the Cape wine industry including hands-on involvement in the premium international marketing space.
By SA Wine Industry · 2 min read
Five minute mentor: Geoff Harvey
Talking to marketing experts in the wine industry is a huge help to guide the less experienced. This month Wanda Augustyn speaks to wine marketing guru Geoff Harvey.
By Wanda Augustyn · 3 min read
Increasing wine's share of the market
As part of the WISE initiative we have gained wonderful insights on the lay of the land in the local domestic liquor market. We are not up against our fellow wi
By Annalize · 2 min read
PAIRING WINE AND TOURISM
South African wineries aim to attract more visitors by closely aligning their wine offerings with other facets of tourism such as food, accommodation, culture,
By Annalize · 3 min read
