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Wine purchase behaviour unpacked
Marketers should ensure that product information is consumer-friendly and what they want the consumer to know about their product.
By Elona Hesseling · 4 min read
Millennial drinkers and their behaviours
Are Millennials receiving to much attention in marketing decisions? Or should we take notice when it comes to their likes and dislikes?
By Doronae · 4 min read
The UNconscious Consumer: A new wave of ethically-minded consumer behaviour
What lies behind the new wave of ethically minded consumer behaviour, and is the sentiment really up to the task of improving the world? Conscious consumerism r
By Anton Pretorius · 5 min read
OPEN LETTER: South Africa, it’s time for a sober conversation about our drinking habits and behaviours
It is time for us to focus our attention as a people on the challenges related to our drinking habits and behaviours.
By SA Wine Industry · 4 min read
Stellenbosch Wine Routes encourages responsible wine drinking with #SoberStellies
Stellenbosch Wine Routes is leading by example this holiday season. With thousands of tourists and holiday goers flocking to the Cape Winelands to soak up the m
By Anton Pretorius · 3 min read
Your (mental) health is your wealth
Ruinous droughts and the disruptive Covid-19 pandemic has recently brought the importance of mental health – especially in our agricultural communities – into s
By Anton Pretorius · 5 min read
Know your consumer: The Great BIG Wine Survey
The inaugural Great BIG Wine Survey report released in April has gained wide interest for its in-depth analysis of South African consumer behaviour across a broad spectrum of income and age brackets.
By Johannes Richter · 5 min read
The 2023 tastric consumer report
During 2023, tastric collected data from over 45 South African wineries, including renowned names like De Grendel, DGB, Thelema and Durbanville Hills. Its annual South African Industry Report for 2023 combines insights from over 40 000 wine enthusiasts and 158 nations.
By SA Wine Industry · 6 min read
Guideline for energy management in the South African wine industry
The South African wine industry has had an increased focus on energy efficiency, contributable to a number of drivers.
By Edo Heyns · 5 min read
Communication perfected
After an exciting time in the communication industry Tessa de Kock of De Dock Communications has decided to call it a day. Wanda Augustyn talked to her about her best and worst moments in the business – and future plans.
By Wanda Augustyn · 5 min read
Smarter, faster, richer, wiser
A healthy, adaptable and competitive wine industry is in the best interest of each of its stakeholders. And this is exactly what the Wine Industry Strategic Exercise (Wise) envisions. WANDA AUGUSTYN spoke to the driving forces behind this strategic project about the challenges, priorities and an…
By Wanda Augustyn · 10 min read