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SA wine export volumes increase, says BMi Research report
BMi Research revealed that despite the poor performance of the economy, the wine industry yielded a positive volume growth.
By Anton Pretorius · 2 min read
Five-minute mentor
Talking to experts in the wine industry is a huge help to guide the less experienced. This month Wanda Augustyn speaks to wine marketing young gun Jessica Saurwein.
By Wanda Augustyn · 4 min read
Here other rules apply
Markets in Asia hold enormous opportunities, but don't think it is simple.
By Elona Hesseling · 7 min read
MARKET WATCH: HUP, HOLLAND, HUP!
South Africa currently holds the second position after France for the Netherlands’ wine market share in volume. Edo Heyns spoke to Sara Channell, Wines of South Africa market manager for the Netherlands, about growth opportunities in this small but affluent European country.
By Annalize · 3 min read
Social settings
Since we made friends with Tom on Myspace in 2003, the social media beast has grown in ways many could never have imagined or predicted.
By Lee-anne · 5 min read
#Epicwin or #Epicfail?
Does the use of a hashtag constitute trade mark use? And what are the pitfalls of using a trade mark as part of a hashtag. Alissa Nayanah* provides trade mark t
By Carlin Cloete · 6 min read
A bridge (not) too far
Canada and the USA are two of the biggest countries in the world, so it’s no wonder they’re attractive export markets for Brand SA. Trade legislation, particula
By Carlin Cloete · 8 min read
21st Michelangelo International Awards celebrates SA’s wines and spirits diversity and excellence
In one of the most competitive line-ups in the 21 year history of the Michelangelo International Wine and Spirts Awards, a Cabernet Franc from Nelson Estate in
By Carlin Cloete · 7 min read
Leading the way
Astute marketing and a commitment to unlocking value for entrants have seen the Michelangelo International Wine & Spirits Awards go from strength to strength.
By Carlin Cloete · 7 min read
A bitter pill to swallow
Counterfeiting generally affects luxury goods, but now a new and worrying trend of counterfeiting fast-moving consumer goods, wine and spirits is gripping marke
By Carlin Cloete · 4 min read
Wine festivals vs niche events
Traditional wine-marketing efforts have focused largely on the more sophisticated 40-plus age group which is the biggest wine consumer segment, so it makes stra
By Carlin Cloete · 7 min read
