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Results for “conscious”
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Wake-up call for wine industry: conscious millennials disconnected from wine
As the trend to adopt a healthier lifestyle continues, millennials are increasingly turning away from wine. A marked decline in growth among the world’s largest
By Anton Pretorius · 9 min read
To compete or not
If entered strategically, wine competitions can be a tool to promote quality wines. The pro’s and cons of competitions were scrutinised at a Rootstock session l
By Sandile · 3 min read
Do you speak Winese?
South African wineries are coming up with innovative ways to attract new consumers in the local market – one being replacing wine jargon with everyday language.
By Jana Loots · 6 min read
Get into the head of the consumer
Seasoned retail wine buyer, Mark Norrish gives a consumer perspective to quality associations to wine and packaging.
By Elona Hesseling · 4 min read
Smarter, faster, richer, wiser
A healthy, adaptable and competitive wine industry is in the best interest of each of its stakeholders. And this is exactly what the Wine Industry Strategic Exercise (Wise) envisions. WANDA AUGUSTYN spoke to the driving forces behind this strategic project about the challenges, priorities and an…
By Wanda Augustyn · 10 min read
The millennial effect on wine marketing
The generation born in the information age challenges marketers with its new way of thinking. How should it influence a new way of marketing wine?
By Elona Hesseling · 5 min read
Your sphere of influence
It’s time to change the tone in which the wine industry is presented. Start by influencing your own surroundings and community.
By Lee-anne · 3 min read
Consumers' wine-related uncertainty shouts opportunity
PHOTO: Shutterstock.
By Nadia van der Colff, Chris Pentz and Hélène Nieuwoudt · 10 min read
A bridge (not) too far
Canada and the USA are two of the biggest countries in the world, so it’s no wonder they’re attractive export markets for Brand SA. Trade legislation, particula
By Carlin Cloete · 8 min read
Pay to play
America may be the world’s biggest wine market, but breaking into this market is notoriously difficult and requires high levels of competitiveness and financial
By Carlin Cloete · 6 min read
Messaging a bottle
What do successful local brands do to reach the top and maintain the lead? Johannes Richter asked Nederburg global brand development manager Robyn Bradshaw a few pertinent questions.
By Johannes Richter · 4 min read
Shortcut to value
Recent reports of an impending global wine shortage have stirred fears of empty shelves and dry cellars. But visions of a Blade Runner-like postapocalyptic world may be a little premature.
By Johannes Richter · 6 min read
