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Results for “consumer perception”
Showing 1–12 of 106 results
106 results — page 1 of 9
Before the first sip: What your wine bottle is already saying
A wine bottle protects what is inside. It also tells a story about the brand, influences how consumers perceive value and has implications for everything from production costs to sustainability. So, how much thought should go into choosing the right glass?
By Wanda Augustyn · 6 min read
Sensory evaluation of wine (Part 2)
Sorting – a fast and simple method to describe sensory differences and similarities between wines
By Jeanne Brand and Hélène Nieuwoudt · 10 min read
Sensory evaluation of wine (Part 4)
Check-all-that-apply (CATA) – profiling of wine with multiple choice questions
By Jeanne Brand and Hélène Nieuwoudt · 11 min read
Do you speak Winese?
South African wineries are coming up with innovative ways to attract new consumers in the local market – one being replacing wine jargon with everyday language.
By Jana Loots · 6 min read
Flexcube: The new cooperage
Flexcube oxygen-permeable maturation vessels, known as New Generation Barrels, are now widely used across all major wine-producing markets where they co-exist with traditional oak barrels.
By Wanda Augustyn · 6 min read
Get into the head of the consumer
Seasoned retail wine buyer, Mark Norrish gives a consumer perspective to quality associations to wine and packaging.
By Elona Hesseling · 4 min read
Here other rules apply
Markets in Asia hold enormous opportunities, but don't think it is simple.
By Elona Hesseling · 7 min read
Seizing opportunities in Canada
Wosa market manager for Canada Laurel Keenan talks to WineLand about “cult Chenin”, the role of somms and other opportunities in this growing market.
By Edo Heyns · 3 min read
Cheap and cheerful or a hot commodity?
British Master of Wine Tim Atkin
By Wanda Augustyn · 5 min read
Your sphere of influence
It’s time to change the tone in which the wine industry is presented. Start by influencing your own surroundings and community.
By Lee-anne · 3 min read
New Winetech projects for 2017 (Part 2)
1. Ecology and management of Lobesia vanillana in vineyards
By Winetech Editorial Team · 4 min read
A cornucopia of fine wines
South Africa is well positioned to benefit from wine-lovers’ appreciation and knowledge of various grape varieties and wine styles.
By Lee-anne · 5 min read
