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Results for “consumers' preferences”
Showing 1–12 of 59 results
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The influence of consumers' preferences on the wood character of wine
Wood barrels were initially used as containers and for transporting wine until winemakers realised that the extraction and porosity of wood contribute to the style and quality of wines.
By Charl Theron · 3 min read
The making of wines with low or no alcohol
Winemakers usually do not prefer wines with no or low alcohol. The reality is however that the consumer’s preference for such wine has increased considerably. Winemakers must consequently caution against their personal preferences forcing consumers to investigate other products.
By Charl Theron · 5 min read
Sensory evaluation of wine (Part 4)
Check-all-that-apply (CATA) – profiling of wine with multiple choice questions
By Jeanne Brand and Hélène Nieuwoudt · 11 min read
Communication perfected
After an exciting time in the communication industry Tessa de Kock of De Dock Communications has decided to call it a day. Wanda Augustyn talked to her about her best and worst moments in the business – and future plans.
By Wanda Augustyn · 5 min read
Get into the head of the consumer
Seasoned retail wine buyer, Mark Norrish gives a consumer perspective to quality associations to wine and packaging.
By Elona Hesseling · 4 min read
Good people, good business
Understanding consumers’ needs and how to address them with the right business focus are among the most important lessons he’s learned. Wanda Augustyn talks to Hidden Valley owner Riaan Stassen.
By Wanda Augustyn · 3 min read
The contribution of lactic acid bacteria to the sensorial characteristics of red wine
PICTURE: Shutterstock.
By Hélène Nieuwoudt · 5 min read
Make a lasting impression
First appearances count when consumers are introduced to a new wine. Make sure your wine’s packaging is more than an icebreaker.
By Lee-anne · 3 min read
To wine or not to wine?
The aim of this study was to try and obtain a better understanding of South African wine consumers, in this case, specifically consumers from the Gauteng area.
By Carla Weightman, Nic Terblanche, Florian Bauer and Hélène Nieuwoudt · 6 min read
Consumers' wine-related uncertainty shouts opportunity
PHOTO: Shutterstock.
By Nadia van der Colff, Chris Pentz and Hélène Nieuwoudt · 10 min read
Messaging a bottle
What do successful local brands do to reach the top and maintain the lead? Johannes Richter asked Nederburg global brand development manager Robyn Bradshaw a few pertinent questions.
By Johannes Richter · 4 min read
