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Results for “direct-to-consumer”
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Q&A with IWSR CEO Mark Meek: Will wine bounce back?
As restrictions ease, and businesses across the wine industry re-assess and refine their business plans, IWSR CEO Mark Meek, talks to WineLand Media about what
By Anton Pretorius · 5 min read
Reinventing the tourism wheel
The global pandemic has brought the tourism sector to its knees. How will this billion rand industry recover?
By Lisa Lottering · 5 min read
The 2023 tastric consumer report
During 2023, tastric collected data from over 45 South African wineries, including renowned names like De Grendel, DGB, Thelema and Durbanville Hills. Its annual South African Industry Report for 2023 combines insights from over 40 000 wine enthusiasts and 158 nations.
By SA Wine Industry · 6 min read
Q&A with Lydia Coetzee
Lydia Coetzee is a South African wine strategist, storyteller, and connector with a sharp eye for brand potential and a deep understanding of global wine markets.
By SA Wine Industry · 4 min read
The future of DTC
In June this year, the specialised DTC platform Commerce7 introduced a slew of new features that promise to give wineries unprecedented insight into customer behaviour. These new capabilities offer a glimpse into the future of DTC, converting customer experiences into revenue streams.
By SA Wine Industry · 5 min read
Wine festivals vs niche events
Traditional wine-marketing efforts have focused largely on the more sophisticated 40-plus age group which is the biggest wine consumer segment, so it makes stra
By Carlin Cloete · 7 min read
Riding the organic wave
Spain has focused on producing organic and biodynamic wines for its export markets since 2014 and the strategy seems to be paying off. A growing thirst for orga
By Anton Pretorius · 3 min read
Covid-19 accelerates South Africa's wine ecommerce boom
Online wine sellers have reported triple-digit sales growth as South African consumers pile the virtual shopping trolley during the Covid-19 pandemic.
By Anton Pretorius · 5 min read
It’s boom time for online cellar sales
Despite their initial scepticism, consumers finally seem prepared to embrace ecommerce as a preferred channel to buy their favourite wine. According to Statista
By Sponsored Content · 2 min read
Loyalty is the new royalty
For many merchants and producers, customer loyalty has made the difference between scraping through and going under. A new app puts wineries on consumers' radar - and helps to keep them there.
By Johannes Richter · 4 min read
Click, ship and sip with new online store vinoFOMO and LOOT
In an exciting new development for wine producers and wine consumers alike, online wine store, vinoFOMO formally launched earlier this week.
By SA Wine Industry · 3 min read
The 6th annual Wine Tourism Conference to be held next month
Top-name international speakers like UK media celebrity and wine educator Joe Fattorini and US digital maven, data specialist and pioneer of wine e-commerce Paul Mabray will share the platform with other leading offshore and local specialists at next month’s in-person Wine Tourism Conference.
By SA Wine Industry · 4 min read
