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Results for “millennials”
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Wake-up call for wine industry: conscious millennials disconnected from wine
As the trend to adopt a healthier lifestyle continues, millennials are increasingly turning away from wine. A marked decline in growth among the world’s largest
By Anton Pretorius · 9 min read
Lessons from young leaders in wine
As the new generation of winemakers adapts to and shapes the industry, there are many lessons the older generation can learn from the new kids on the block.
By [email protected] · 7 min read
Five-minute mentor
Talking to experts in the wine industry is a huge help to guide the less experienced. This month Wanda Augustyn speaks to wine marketing young gun Jessica Saurwein.
By Wanda Augustyn · 4 min read
Seizing opportunities in Canada
Wosa market manager for Canada Laurel Keenan talks to WineLand about “cult Chenin”, the role of somms and other opportunities in this growing market.
By Edo Heyns · 3 min read
The millennial effect on wine marketing
The generation born in the information age challenges marketers with its new way of thinking. How should it influence a new way of marketing wine?
By Elona Hesseling · 5 min read
Millennial drinkers and their behaviours
Are Millennials receiving to much attention in marketing decisions? Or should we take notice when it comes to their likes and dislikes?
By Doronae · 4 min read
Pay to play
America may be the world’s biggest wine market, but breaking into this market is notoriously difficult and requires high levels of competitiveness and financial
By Carlin Cloete · 6 min read
Brilliant brands
Becoming a top brand usually takes a great deal of work, but becoming a top South African wine brand takes something extra special. Or does it? Johannes Richter
By Carlin Cloete · 6 min read
From the outside in: Sam Timberg on how South Africa should approach the US market
As South African wine is slowly stepping out of the shadows, the US is sitting up and taking note.
By Bernard Mocke · 8 min read
Medium and Message
Whether we like it or not, when it comes to wine, it’s often a case of a book being judged by its cover. Here are four trends that help wine brands tell their s
By Carlin Cloete · 6 min read
Catch the winds of change
With consumer tastes as unpredictable as the seas around the Cape of Storms, the wine industry must know how to read the weather and ride out the changing tide.
By Carlin Cloete · 5 min read
Selling more science than skill
These days, being good at selling is not just about having a quality product, strong brand, sizeable marketing budget and loads of charm. It’s about having a gl
By Carlin Cloete · 4 min read
