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Results for “brand development”
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323 results — page 1 of 27
Messaging a bottle
What do successful local brands do to reach the top and maintain the lead? Johannes Richter asked Nederburg global brand development manager Robyn Bradshaw a few pertinent questions.
By Johannes Richter · 4 min read
PYDA graduates launch new wine brand
The uLutsha wine brand was officially launched at Delheim Estate. It's the culmination of what started as a learning project and has now become the development of a brand by a team of young PYDA graduates, the first of its kind.
By SA Wine Industry · 5 min read
Discerning the market
Brad Gold's brand-building experience includes marketing positions at Distell, DGB, Oak Valley and Iona. As the founder of Golden Ratio Solutions, he is dedicated to helping wine producers clarify their marketing approach. In a period of mounting pressure, his message is consistent: better…
By SA Wine Industry · 4 min read
Five minute mentor
Personal developmental relationships with experts in the wine industry are of great help in guiding the less experienced. In a brand new series, Wanda Augustyn talks to mentors in wine, starting with Mike Ratcliffe.
By Elona Hesseling · 3 min read
SIYAKHULA! We are growing
Passion for wine, proper mentorship and skills development have been key in building black-owned brands.
By Sandile · 4 min read
Breaking boundaries in agriculture
Black-owned brands have made strides in achieving prominence in the South African wine industry. But as their influence increases, so do the challenges.
By [email protected] · 4 min read
Kickstart your dream brand by entering the South African Brandy Innovation Challenge
Are you a creative thinker and brandy-lover? Do you have a revolutionary idea for a pioneering brand? If so, you could be in the running for R50 000 in this yea
By Danné · 2 min read
Agulhas Wine Triangle faces potential environmental, tourism and social threat from prospecting company.
The Cape South Coast, specifically the Agulhas Wine Triangle (AWT) is becoming increasingly important to wine tourism development in the area. A number of highly acclaimed wine brands that enjoy widespread recognition by the local and international wine industry are situated in this cool climate…
By SA Wine Industry · 10 min read
Global wine production – latest vitiviniculture data
During the press conference that was held at the end of October 2015 at the headquarters of the International Organisation of Vine and Wine, the Director Genera
By Edo Heyns · 4 min read
Sensory evaluation of wine (Part 1)
Today, there is little doubt in the wine industry that personnel, who have been trained to manage sensory evaluation of wine at their respective cellars, add gr
By Jeanne Brand and Hélène Nieuwoudt · 13 min read
Sensory evaluation of wine (Part 2)
Sorting – a fast and simple method to describe sensory differences and similarities between wines
By Jeanne Brand and Hélène Nieuwoudt · 10 min read
Sensory evaluation of wine (Part 3)
Projective mapping and Napping
By Jeanne Brand and Hélène Nieuwoudt · 10 min read