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Results for “branding”
Showing 1–12 of 77 results
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Branding - Key to Asia
Asia offers significant opportunities for South Africa, but we need to get our branding and price points right. A frequent Rootstocker and runner-up at the youn
By Elona Hesseling · 2 min read
Flirting with co-branding
While at a supermarket recently I came across Stimorol chewing gum flavoured with Halls Menthol. I’m not an avid chewing gum fan, but being an ardent lover of H
By Carlin Cloete · 5 min read
SIisonke Design Sprint launched by Stratcom Branding in honour of Madiba
Mandela Day 2018 sees the launch of the Stratcom Branding ‘Sisonke Design Sprint’ initiative. With Sisonke meaning “We’re together” or “Coming Together”, Stratc
By Anton Pretorius · 3 min read
Messaging a bottle
What do successful local brands do to reach the top and maintain the lead? Johannes Richter asked Nederburg global brand development manager Robyn Bradshaw a few pertinent questions.
By Johannes Richter · 4 min read
Surviving the rebranding experience
Two of South Africa’s iconic brands recently passed through the double gauntlet of Covid-19-related market disruptions and a major brand change. Van Loveren and Nederburg both introduced new branding during the past year. Presenting a new face to the world while maintaining continuity requires…
By Johannes Richter · 4 min read
Creating value on the blockchain: The WineLedger solution
When consumers demand to know where their products come from, and traceability has become a brand differentiator, blockchain offers an elegant solution.
By SA Wine Industry · 5 min read
Entertainment-driven wine tourism
Wine tourism is no longer just about attracting wine enthusiasts. These days, visitors are interested in having a good time and enjoying destination-based experiences in addition to traditional wine-tastings. A recent webinar hosted by the Great Wine Capitals network offered insights on this…
By SA Wine Industry · 7 min read
Selling sunshine
The UK’s thirst for bubbles is legendary, but while Prosecco dominates the volume and Champagne sits at the prestige peak, a "healthy middle" has emerged – and South Africa’s Cap Classique is perfectly positioned to claim it.
By SA Wine Industry · 6 min read
More than a label
The first surprising thing you learn about Matthias Vollherbst is that he doesn’t regard himself as a printer at all. Sitting in his Stellenbosch space – named THE CUBE – surrounded by wine labels, paper samples and packaging concepts, the fourth-generation head of German company Vollherbst talks…
By Vollherbst · 4 min read
Sand vs Brand
Will Swartland sand also gain the same cult following and premium price its wine has enjoyed over the past decade?
By Edo Heyns · 3 min read
A diverse people's story
Kingsley Makhubela, the man at the helm of the Brand SA, hopes to create a positive brand image through the stories of South Africans. He spoke to Sandile Mkhwanazi.
By Sandile · 4 min read
Crack down on counterfeiting
With its innovative products Guala Closures South Africa is leading the way when it comes to curbing counterfeiting.
By Wanda Augustyn · 4 min read