In an exciting new development for wine producers and wine consumers alike, online wine store, vinoFOMO formally launched earlier this week.
A brand born in the tumultuous times of liquor bans and prohibition, vinoFOMO is a word play on the language used by social media-savvy wine consumers who never need fear an empty wine rack again.
vinoFOMO wine club subscribers can shop a selection of 10-12 seasonal offers presented each quarter that are curated to suit any palate on any budget. A steady stream of enriching “get more out of mealtime” digital content will be created, and include practical tasting notes and easy-to-follow recipes of home-cooked dishes and local favourites.
Striving to capture the attention of a larger audience online, vinoFOMO is proud to be the exclusive wine market place vendor for LOOT where wine lovers can shop a full range of over 200 vinoFOMO wines.
LOOT is one of South Africa’s most innovative and best value multi-vertical e-tailer with upwards of 500 000 registered account holders and attracts on average 1.5million unique website visits per month.
Managing director of Southern Skies Investment Holdings and co-founder of vinoFOMO, Andrew Douglas, says: “We’re pleased to be taking the first step on this journey to realise our direct-to-customer ambitions for the South African wine industry. Our team’s efforts over the past few years have been channelled toward a variety of wine marketing and sales solutions to help wine producers build their brands, convert more consumers to the wine category and ultimately sell more wine – unashamedly with a focus on the “next generation” of South African wine consumer.”
“Be it at a TOPS at SPAR Wine Show (soon), online wine short courses, virtual wine tasting experiences or through the actionable insight and practical recommendations gleaned from our annual Great BIG Wine Survey.”
He says a healthy retail environment needs a diverse and appropriate balance of retail channel to be both sustainable and effective – that includes establishing robust direct-to-customer routes to market for wine producers and wine e-tailers.
“We’re excited to connect wine producers with a hard-won community of wine lovers cultivated over many years from across our various business platforms. Even more so, we’re delighted to partner with LOOT to present the full vinoFOMO range to a massive captive audience of experienced online customers,” he adds.
Andrew is also pleased to announce a key long-term strategic partnership with leading national “walls and wheels” wine logistics provider, RM Logistics.
“Over the past 10 years, Rudi Meyer and his team at RM Logistics have consistently provided the South African wine industry with an efficient, cost-effective solution for the storage and delivery of on-consumption and off- consumption trade inventory for wine producers. We have worked closely with Rudi’s team and our technology partner over the past six months to assist in the development of a new integrated ‘e-commerce ready’ wine fulfilment and last-mile service for wine producers that includes important features like track and trace, centralised stock management systems and customer care.”
He says such a solution is not only immediately important to the vinoFOMO and LOOT customer user experience but also the achievement of its broader direct-to-customer ambitions over the long term. “We look forward to building on this important relationship with Rudi and his team”.
Andrew concludes: “We’d be delighted to chat to any wine producer who is looking to expand their online presence – be it via their own e-commerce storefronts, on vinoFOMO and/or LOOT or through a variety of third party wine e-tailers in our network”.
