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Results for “market research”
Showing 1–12 of 348 results
348 results — page 1 of 29
Meet your market
Lawrence Francis, author of The Winery Fingerprint, has a solution to help bridge the gap between wine regions and receptive markets.
By SA Wine Industry · 5 min read
What's your tipple?
The latest market research shows South Africans’ alcohol consumption has gone down. Elias Holtzkampf looks at what’s driving the trend in collaboration with SAWIS.
By Elona Hesseling · 6 min read
Know your wine market
Recent Nielsen research, commissioned by SAWIS, examined how the changing alcoholic beverage landscape has affected the wine market. The information will empower wine industry brands and retailers wanting to make up for lost time and revenue.
By Johannes Richter · 4 min read
Empowering SMMEs to access markets and secure sustainable contracts
Research has shown that five out of seven SMMEs fail within their first year of operation because SA struggles to access markets and get sustainable contracts.
By SA Wine Industry · 3 min read
Born to perform
Thanks to thorough market research Wellington Wines knows how to make a lasting impression as evidenced by the launch of its Imprint range. This is the first in
By Carlin Cloete · 4 min read
Empowerment approach for SAWITU's new brand home for wine
Empowerment approach: Dr Caleb Oluwafemi, ARC Research Team Manager: Post-Harvest and Agro-Processing Technologies, Mrs Derusha Crank, ARC Marketing & Communica
By SA Wine Industry · 4 min read
Illicit Alcohol in South Africa grows by 55% in volume since 2017
The Drinks Federation of South Africa (DF-SA) has released new research revealing a sharp increase in the illicit alcohol market, which has grown by 55% in volume since 2017.
By SA Wine Industry · 3 min read
Selling sunshine
The UK’s thirst for bubbles is legendary, but while Prosecco dominates the volume and Champagne sits at the prestige peak, a "healthy middle" has emerged – and South Africa’s Cap Classique is perfectly positioned to claim it.
By SA Wine Industry · 6 min read
Climate change leads to growth in UK wine production
New research reveals how climate change is likely to increase wine production in the UK, resembling those of France and Germany.
By SA Wine Industry · 5 min read
Esca in SA vineyards
Esca is a fairly unknown grapevine disease in South Africa, although the disease has probably existed locally for decades. This article discusses the causative
By Francois Halleen · 5 min read
Sensory evaluation of wine (Part 4)
Check-all-that-apply (CATA) – profiling of wine with multiple choice questions
By Jeanne Brand and Hélène Nieuwoudt · 11 min read
Growing young minds
Youth development and training holds the key to a sustainable future for the wine industry.
By Sandile · 3 min read