The ultimate wine packaging guide

A comprehensive 250-page PDF is available on the Porto Protocol website. This is the most complete resource on wine packaging, featuring a foreword by Jancis Robinson and global contributions from Porto Protocol Members.

Who is this for?

Wine producers, suppliers, retailers, sustainability advocates, and anyone looking to reimagine packaging with purpose.

What is the Unpacking Wine Guide?

A practical, authoritative, and engaging resource designed to help wine producers and industry stakeholders make informed packaging decisions that minimize environmental impact. Evidence-based resource. Developed by the Porto Protocol, it is shaped by the insights of hundreds of producers worldwide.

Why it matters?

Wine packaging is more than just a vessel—it’s a megaphone for your brand’s values and a key player in your environmental footprint. With mindful choices, producers can reduce waste, carbon emissions, and resource depletion.

What you’ll learn:

Beyond Carbon:
Key environmental factors wine stakeholders should consider, beyond just carbon footprint.

Beyond Containers:
A complete analysis of packaging — primary, secondary, and tertiary — from bottles to shrink wrap.

Beyond Packaging:
Examines raw materials, assessing sourcing, usage, and end-of-life within a zero-waste hierarchy.

Actional steps:
Clear, practical steps tailored to each explored packaging option.

Success Stories or testimonials:
Real-world insights and data-backed testimonials, while not adhering to a purely scientific methodology.

No Perfect Solutions, Just Better Choices:
Key information and perspectives to help weigh trade-offs and select the best path.

A few numbers

  • 30 billion wine bottles are produced globally each year.
  • Recycling aluminum saves up to 95% of the energy required to produce new aluminum.
  • Increasing the recycled content in glass by just 10 percentage points reduces CO2 emissions by 5% and energy consumption by 2.5%.
  • Switching to lightweight packaging can save up to 40% of the carbon footprint.
  • The Bag-in-Box format has 7 times fewer emissions per liter compared to a typical 540g glass bottle.
  • Reusing bottles 20 times can reduce carbon emissions by up to 80% compared to single-use glass.

About the Porto protocol

The Wine Industry’s Climate Action Network, Sharing Knowledge and Solutions to Catalyze Climate Action

The Porto Protocol is a global movement dedicated to empowering the wine industry with practical knowledge to mitigate climate change and reduce environmental impact.

Founded by Taylor’s Port, it was born from the belief that collaboration and shared experiences can drive systemic change, creating a ripple effect beyond the wine sector.

We unite wineries, producers, and industry leaders across the entire wine value chain. Together, we drive innovation, share solutions, and take meaningful action to reduce our environmental impact.

Join us in shaping a more resilient, climate-conscious wine industry. The change starts here—will you be part of it?

+250 Members & Partners
+20 Countries
+75K Hectares of Vineyards
+53% Wine Producers
+1.2B Liters of Wine
+500 Companies

PRICE
19,99€
The guide is free for Porto Protocol members, Students, Academia, and Media.