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Results for “premiumisation”
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Premiumisation - myth or reality?
One simple and apt way to describe premiumisation is as an upward shift towards more expensive and premium products.
By Johannes Richter · 2 min read
Vollherbst vine talk: The route to premiumisation
Vollherbst, a family-run print and labelling company with over a century of labelling expertise, is strengthening its South African presence by expanding its local operations
By SA Wine Industry · 6 min read
The rise, pause and reversal of premiumisation: Where does South Africa stand?
To understand the concept of “reverse premiumisation,” one must first grasp the idea of premiumisation itself: the strategic effort to elevate the perceived value of a product, enabling producers to demand higher prices.
By Skye Nolan · 6 min read
Shortcut to value
Recent reports of an impending global wine shortage have stirred fears of empty shelves and dry cellars. But visions of a Blade Runner-like postapocalyptic world may be a little premature.
By Johannes Richter · 6 min read
Asking the tough questions
This revelation came from a supplier to the industry, who would probably lose some business if he does not remain anonymous. But the outsider’s view is often mo
By Elona Hesseling · 2 min read
Back to basics
Wine producers need to join forces and focus on varietals such as Chenin Blanc and Pinotage to set Brand South Africa apart.
By Jana Loots · 5 min read
A need for change
There was a definite, new sense of urgency at the 2017 Nedbank VinPro Information Day. From the call for unity by VinPro’s new chairman, Anton Smuts, to appeals
By Doronae · 7 min read
Premium-isation - the way to go
Although wine consumption grew more than beer consumption in 2016, the economic outlook and ongoing pressure on consumer income growth may undermine further pre
By Carlin Cloete · 7 min read
Feeling the pulse of the labelling industry
The labelling industry is probably one of the least understood, yet most complex industries directly related to brand marketing and product packaging.
By Bernard Mocke · 5 min read
Medium and Message
Whether we like it or not, when it comes to wine, it’s often a case of a book being judged by its cover. Here are four trends that help wine brands tell their s
By Carlin Cloete · 6 min read
Lessons of the 2018 harvest
The South African Society for Enology and Viticulture’s (SASEV) post-harvest workshop, presented at JC le Roux on 18 May, provided critical insights on a cross-
By Johannes Richter · 3 min read
Selling more science than skill
These days, being good at selling is not just about having a quality product, strong brand, sizeable marketing budget and loads of charm. It’s about having a gl
By Carlin Cloete · 4 min read
